About Us

We are a small, surfer mama owned & run surf and swimwear brand from California that supports ecofriendly and ethical practices, and provides affordable, sustainably and ethically made swimsuits for every body. Made by surfers and for surfers, our suits were made to put a smile on your face and to last for seasons to come!  

 

OUR WHY

The idea for this sustainable swim brand was sparked during a surf trip where we had found ourselves literally picking pieces of plastic/ trash off of ourselves while surfing and doing an ocean clean up with the locals, finding tons of trash floating in the water, so we decided we needed to do something about it! 

On our quest to find a way to repurpose ocean waste into something better, we found out it could be regenerated into recycled fabric and into something beautiful! As surfer girls, we found ourselves limited to the big brand styles of bikinis which were often not eco friendly or cut in ways that flattered us or would last, so we decided to create some of our own. We found an ethical manufacturer/ local seamstresses and amazing female artists to work with on our designs and prints, and created a business model that would not only provide quality, ecofriendly swimwear that could withstand some tumbling in the ocean (we are no strangers to wipeouts!) but would also give back to nonprofits that do good for the Earth and the beautiful humans and animals in it, and thus, Do Good Swimwear was born! We want every dollar to go towards not only a cute, sustainable swimsuit you can rock in the surf, but towards a cause you believe in for a ripple effect of good. As surf mamas, we believe in environmental stewardship, creating community,  reducing waste, and making the world a better place to be for future generations.

 

Sustainability: 

Each swimsuit is made out of ECONYL® regenerated yarn from pre and post-consumer waste, such as, fishing nets and other nylon waste or from Repreve®, which is made from recycled plastic bottles. These materials are then recycled and turned into a beautiful, soft, and comfortable material- perfect for swimsuits!

We create classic, timeless cuts in a fun, but limited assortment of colors, which you can mix and match so it will last for many seasons to come (read: slow fashion!) Slow fashion is the movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste. 

Everything is made in small batches to discourage waste and we even use fabric scraps to make other things (hair ties, earrings, etc.) that we donate to women in need at our local women's shelter.

Do Good:

A portion of the profits from each sale goes to ocean conservation efforts (with Surfrider Foundation, Coral Gardeners, 4ocean for coastal initiatives, ocean clean up and coral restoration), planting a tree or mangrove for carbon offsetting (some of our favs include onetreeplanted.org, SeaTrees for mangrove planting/ restoration, and Trees For the Future which helps plant trees and assists farmers plant sustainable crops to help provide nutrients and nourishment to the soil, resulting in long-term ways to help feed their at-risk communities), and towards girls/women's mental health, education and life skill building (via Tahanan Sta. Luisa, a crisis center in the Philippines made for girls/women who experienced trauma while living in the streets and are trying to rebuild for a better life, Girls Inc., or Women's Global Empowerment Fund, which helps microfinance business loans and provides educational resources to empower women in Africa so that they can support themselves and their families and thrive)! We are all about women supporting women and supporting the dreams and lives of people in need. 

We have also expanded our donations to local groups assisting friends in need, such as, No Us Without You, Groundswell Community, and local food banks. If you've got a non profit that you think we'd love, don't hesitate to reach out to us at dogoodswimwear@gmail.com. 

Inclusivity/ Celebrating Body Positivity:

We firmly believe that every body is a beach body to be celebrated, and make a point of showcasing people that would not normally be seen in typical swimwear/ surf ads and magazines. Most of the models seen on the website are local surfers of different ethnicities, body types, and ages. 

We are currently working on expanding our size range/styles to include more sizes as well as a kid's and men's line, so stay tuned! 

 P.S. If you tag us in photos of yourself wearing #dogoodswimwear or #dogoodsurfclub on social media, you may find yourself as a model on our website! We love to see all of your beautiful faces and would love to share you with the world!

TL;DR: 

At Do Good Surf Club, we create sustainable swimwear designed by surfers, for surfers—and for anyone who loves the ocean. Our pieces are thoughtfully made to deliver the perfect balance of style, comfort, and performance, so you never have to choose between looking good and feeling confident in the water.

Each swimsuit is crafted with intention, using eco-conscious materials and functional designs that move with you—from early morning surf sessions to golden hour beach days. These are pieces made to stay on through wipeouts, protect your skin, and support your lifestyle.

But what you wear can do more than just look good—it can do good. Every purchase supports ocean conservation efforts, environmental stewardship, carbon offset initiatives, and community-driven impact projects.

We may be a small business, but our mission is bigger than us: to inspire more mindful consumption and show that what you choose to wear can create positive change. When you shop with us, you’re not just investing in high-quality, sustainable swimwear—you’re supporting a movement rooted in purpose, community, and care for our planet.

Do good for yourself. Do good for the ocean. Do good for your community.

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